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About Us

about well kept

Hey there! We’re Natalie and Emilie, co-founders of well kept. Our story starts like many others – a desire for a product that we just couldn’t find – but has evolved to mean so much more. In our search for a more sustainable and enjoyable shaving experience, we discovered many other facets of wellbeing that weren’t just bad for your skin, but harmful for the earth, too.

That’s why we made our sustainable brass safety razor and carefully curated a selection of goods that we believe make your self-care routine more intentional for both your body and mind. Every day we’re learning more about sustainability, equality, and inclusion, and both with the connections we hold in our well kept community, and the actions we take as a brand, we hope to leave only a positive impact on the world. While some days can feel more challenging than others, we are forever learning, growing, and no day is ever the same, which we love. Read more about our brand ethos and commitments here.

Fostering the well kept community is one of the most important and satisfying parts of our job (and a big reason for founding well kept), and we can’t wait to welcome you in. We love questions and conversations, so always feel open to reach out! 

For press inquiries, online orders, questions, concerns or more about well kept, drop us a note at

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