Impact
Over two billion plastic razors end up in the landfill every year in the US alone. A small, seemingly inconsequential object can have dire effects when you consider the global scale.
Not shaving is the most sustainable option, but if you choose to remove your body hair, our sustainable self-care essentials are the next best thing.
As a brand, being sustainable means leaving as little of a mark on the earth as possible, and as humans, it means making considered choices—taking only what you need, when you need it. We try to measure the positive impact that we have made over our few years in business.
From packaging to product, we keep plastic out of it.
The beauty industry has been exploitative in nature for many years, heavily resourcing raw materials, using child labour in Africa and South Asia, and producing 120 billion units of packaging annually, which contributes to the loss of 18 million acres of forest every single year.
Through our initiatives we estimate:
· 1 tonne of plastic waste
prevented per year from razor replacement alone
· 50 kg of plastic packaging
avoided annually through plastic-free shipping materials
· Hundreds of kilograms of metal
diverted annually through blade recycling initiatives
· 70–80% reduction in packaging
waste through refillable product systems
Over 2 billion plastic razors are thrown away every year.
Back in the ‘90s, the Environmental Protection Agency estimated that over two billion plastic razors are discarded every year in the US alone—some twenty plus years later, that’s over 40 billion plastic razors that are languishing somewhere in the landfill.
· 60,000 disposable razors avoided
annually through reusable razor adoption
Yes, even browsing the internet has a real carbon footprint.
The internet’s carbon footprint is 830 million tons, which is on par with the aviation industry—and if it was a country, it would rank sixth in the world for electricity usage.
To date, our reusable razors have helped replace an estimated 60,000 disposable plastic razors annually, preventing more than a tonne of plastic waste each year. We also use plastic-free shipping materials, offer refillable products, and operate a blade recycling program to support a more circular economy.
We want you involved
The more we work together, the bigger the impact we can have.