Evolution of a brand

It’s been just over 5 years since Emilie and I left our jobs to join Well Kept full time and whilst taking the leap was scary, the timing felt right. Our plan was simple—to provide a sustainable and effective alternative to disposable, plastic razors. Little did we know that we would grow to create over 50 different products, be stocked in incredible retailers around the world, that we would receive thoughtful press coverage, gain supportive customers, and have several really amazing employees. 

The past five years have also been full of unanticipated challenges; we’ve moved through a global pandemic, a supply chain shortage, an e-commerce boom, a recession, and navigated many more ups and downs, as a business and as people.

Two years ago I stepped in a big personal transition–welcoming my first child. I don’t think I could have prepared myself for how that would affect me mentally, emotionally, and physically in both my personal and work life.

As I began my journey into motherhood, I felt my passion for sustainable living was completely reinvigorated. I wanted to know everything about the products I was using–from reading labels to researching ingredients, I found myself frustrated with disposable diapers, worried about synthetic creams, and plastic teething toys. With my little newborn, it felt even more important that everything I was putting in, and on, our bodies were the best options for us and the planet.

All that to say, as I have personally grown and evolved over these past couple of years, it only feels natural that Well Kept does the same.

While we may have started with a focus on environmentally friendly shaving alternatives, our drive for sustainable living has always gone beyond the personal care world. As a business, we have always been (and will always be) committed to finding better solutions that lower our impact on the earth–from product design and formulation, to packaging and shipping, right through to customer use and the end of a product's useful life.

A few months ago, I serendipitously met the current owner of Green Boheme Goods at a daycare drop off and she mentioned they felt ready to transition out of their business. As an existing retail account of Well Kept, Green Boheme offered a carefully curated collection of sustainable home goods that included our safety razors. As Well Kept has slowly grown from shaving to bath and body, home goods felt like a very natural progression for us and so, we decided to take another leap of faith.

With all that said, we are excited to announce the acquisition of Green Boheme Goods and the introduction of Well Kept Home. 

This means our current bath and body essentials will be joined by a small selection of earth-friendly home products that we will continue to expand over this next year. Alongside these new products, we are looking forward to continuing our education around sustainability, inviting everyone to make intentional choices for the body and in the home.

This evolution feels well aligned and we’re excited for this new phase of Well Kept. We hope you feel the same way and that you enjoy the new additions: refined home essentials for slow, intentional living.

As part of this transition we will be closing down the Green Boheme website and hosting everything on our website. We will also be moving our social media to a new account and would love to have you follow along here: 

@wellkeptessentials

With love and support in all of our sustainability journeys,
Natalie